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5 Tips to Promote Your Art Like an Art Enthusiast

5 Tips to Promote Your Art Like an Art Enthusiast

You're an artist, but that doesn't mean you have to struggle.

In this industry, it's difficult to draw attention to your craft even if you're brimming with talent. But there are several tried and true ways that you can market your art.

With the right promotional methods, any art devotee is sure to pay attention to your artistry.

So keep reading to learn more. Below, we'll offer five tips to promote your art like an art enthusiast!

Artist showing art in gallery

1. Use Social Media Platforms

Social media platforms such as Instagram, Pinterest, Facebook, and Youtube are fantastic for connecting with other art enthusiasts. Not only do they allow you to showcase your work, but you're also able to engage more directly with your audience.

It's also not very time-consuming to set up. This, along with these platforms' heavy traffic, offers you a very effective marketing method. Having a strong public image can even help you gain lucrative opportunities!

These platforms, especially Pinterest and Instagram, are very pleasant to look at. When you put your art on your feed, viewers can already get a strong sense of your artistry due to the way your feed's set up.

But you don't always have to be a creator on social media. You can also be part of an audience too! Just as others will find it easier to contact you through social media, you can meet and keep in touch with other art experts you admire as well.

2. Build Your Own Website

Social media networks should not be the limit to your online presence. You should also build a website, which can provide more independent marketing freedom.

Otherwise, you could be constrained in both aesthetics and features. Instagram doesn't provide a way to categorize your feed, and Facebook might not give a very noble aesthetic experience.

But you can customize every part of your website, even letting it act as a portfolio in and of itself. Even if you're not a web designer, you can still build an attractive site and build an experience tailored to your audience.

 

3. Get Personal

Now, use this tip at your own discretion. But when addressing your audience, you don't want to be too clinical. That's because your audience isn't only curious about the art ‚ÄĒ they're curious about the artist too.

This doesn't mean that you have to treat your platforms like a personal journal. But you can certainly tell stories that explain what inspires you. Tell the audience about your life experiences that contribute to your inspiration; this will help them connect better to your artistry.

When this happens, you'll gain a much more loyal following. Even if they never buy something, their constant attention is bound to spur conversation. This is fantastic for your career since more conversation means better exposure.

4. Post Often

There's really not much point in setting up all these profiles if you don't post on them. You might even want to take advantage of the blogging feature that many website platforms provide.

Art lovers in your audience will eat this content up. Finding great art is fascinating enough. But understanding the artist behind it offers a fresher perspective on their pieces.

However, infrequent posting might not offer a great engagement return. Keeping your audience's consistent attention can keep them thinking about your art even when they're not on the Internet.

An optimal frequency is to post at least once a day. This may sound like a lot of work, and it can be at first. But even a short 250-word post can provide updates, personal tidbits, and much more!

When you post, it's important to understand digital marketing principles such as SEO. Using the right keywords, using internal links, and many more SEO principles can help attract new viewers to your online presence.

5. Use Direct Mail Advertising for Local Customers

Although this post has been pretty heavy on recommending digital marketing means, print media isn't dead. In fact, many consumers consider print advertising more reliable than digital marketing.

That doesn't mean that you should forgo a digital presence altogether. Instead, use both print and digital advertising to reap all their benefits. If you're trying to bring attention to commission-based work or an art gallery exhibit, then use direct mail advertising!

The fact that not many people use direct mail advertising anymore is a huge advantage. People are inundated with thousands of digital ads every day, but the same can't be said for mail advertising.

For this reason, you can count on direct mail advertising to capture people's attention a lot better. Not only will it spark their curiosity once they take it out of their mail, but they're also likelier to keep it around on their counter or living room dresser. Instead of scrolling past it as they would with the many digital ads they encounter on a daily basis, they'll have plenty of chances to be reminded of your work.

Artist posting their work on social media

Market Yourself Like an Art Enthusiast!

Does the prospect of gaining an art fan that loves your work excite you? Engaging with an audience is great for professional and inspirational purposes, which is why it's crucial that you understand how to put your best artistic foot out there!

At Hippie Crafter, we understand the specific victories and challenges of an artistic journey. That's why we make things easier by providing quality art supplies! So if you're an art enthusiast that needs great supplies, check out our extensive catalog today.